Proposal

Welcome, Daniel!

This proposal details Teracore’s plan to supercharge the Accounting Experts website, to boost leads and improve brand visibility. Your main goals are to generate at least 20 website leads, and secure 1 new client each month over the next year, ultimately reaching 20 new clients. You’re interested in potentially exploring franchise opportunities.

A Partnership for Growth

Digital marketing is a dynamic and evolving process that, with dedication and ongoing refinement, can yield significant returns. While we cannot guarantee specific outcomes, our strategy is meticulously designed to maximise your potential for lead generation and business growth.

Achieving these goals is a collaborative effort, and your invaluable insights and content about your business will be crucial for us to create compelling website copy, blog posts, and social media content.

We will use our expertise to turn your online presence into a highly effective lead generator that makes your ideal SME clients feel “safe, secure, steadfast, and rational” when they engage with your brand.

The Diagnosis: Current Landscape

This section provides an honest assessment of your current online presence and the competitive environment. Understanding this landscape is the first step in crafting a powerful strategy for growth.

Your Website’s Health Check

Strengths

Clear Service Listing
Basic Lead Capture in Place
Good Mobile Responsiveness
Core Technical Setup is Solid

Opportunities for Improvement

Dated Design & UX
Lacks Content Depth & SEO
Weak Calls-to-Action
Slow Loading Speed
No Thought Leadership

The Competitive Field

Key Learnings from Competitors

Your competitors (`thebeancounter.co.za`, `odea.co.za`, etc.) are doing a few things well that we can learn from:

✔Modern Professionalism: Their clean designs build instant trust.
✔Easy Navigation: Users can easily find specific services.
✔Trust Signals: They effectively use testimonials and partner logos.
✔Content Marketing: Blogs and resources attract visitors via search engines.

How We’ll Make You Stand Out

We will leverage your core values of being “safe, secure, steadfast, and rational” to build a unique position in the market:

★Focus on SMEs: Become the undisputed expert for Small to Medium Enterprises in South Africa.
★Educational Leadership: Offer invaluable, rational advice through a high-quality blog.
★Show Your Human Side: Highlight your expert team and showcase your credentials to build trust and credibility.
★Simplified Processes: Emphasise how Accounting Experts simplifies complex accounting for SMEs.

Our Blueprint for Success

This is our strategic plan. It’s broken into two parts: a foundational website rebuild to create your new digital home, and a phased marketing plan to drive consistent growth.

Part 1: The Website Rebuild

Modern, Responsive Design

A clean, intuitive, and mobile-first design that reflects professionalism and trust.

Enhanced Pages & Content

Detailed service pages, a strong “Why Choose Us” section, team bios, and a comprehensive FAQ to build confidence.

Lead Generation Focus

Optimised contact forms, clear Calls-to-Action (CTAs), and prominent client testimonials to drive conversions.

SEO & Thought Leadership

A foundational SEO setup and an integrated blog/resource section to establish your authority and attract organic traffic.

Part 2: The Marketing Plan

1
Phase 1: Foundation Building Months 1-3

We focus on organic growth and refining your lead process to ensure we convert visitors effectively before spending on ads.
- Content Marketing & SEO
- Social Media Engagement
- Email Marketing Support
2
Phase 2: Accelerated Growth Month 4+

With a proven conversion process, we introduce targeted Google Ads to rapidly increase high-quality lead flow and scale your growth.
- All Phase 1 Activities
- + Targeted Google Ads (PPC)

The Investment: Clear & Transparent Pricing

Here is a full breakdown of the costs. There is a once-off cost for the website build, and recurring monthly costs for hosting and the phased marketing plan.

Once-Off Website Rebuild

Discovery & Strategy R 500.00 (Excl. VAT)

Custom Design (5 Pages) R 4,000.00 (Excl. VAT)

Content Integration R 2,000.00 (Excl. VAT)

Lead Forms & CRM Setup R 1,500.00 (Excl. VAT)

Basic SEO Setup R 1,000.00 (Excl. VAT)

Testing & Launch R 1,000.00 (Excl. VAT)

Total Once-Off Rebuild (Excl. VAT)

VAT (15%)

Total Once-Off Rebuild (Incl. VAT)

Monthly Partnership

Hosting & Maintenance:

Managed WordPress Hosting & Maintenance R 300.00 (Excl. VAT)

VAT (15%)

Total (Incl. VAT)

Marketing Plan:

Phase 1 Phase 2

SEO & Content R 3,500.00 (Excl. VAT)

Social Media R 1,500.00 (Excl. VAT)

Email Support R 1,000.00 (Excl. VAT)

Total Monthly (Excl. VAT)

VAT (15%)

Total Monthly (Incl. VAT)

The Payoff: Projecting Your Success

While we cannot guarantee specific outcomes, our strategy is designed to maximise your potential for lead generation and business growth. This is the success we will collaboratively strive for over the next 15 months.

Projected Lead Growth

20

Quality Leads Per Month

20

New Signed Clients

(Target over 15 months)

Beyond the Numbers

Success also means establishing Accounting Experts as a trusted, recognised name in the South African SME sector, creating a strong foundation for future growth and franchising opportunities.

Ready to Grow Your Business?

To proceed, please reply to meganc@teracore.co.za to brief in your project. We look forward to finalising the details and starting this journey with you!

Welcome, Daniel!

The Diagnosis: Current Landscape

Your Website’s Health Check

Strengths

Opportunities for Improvement

The Competitive Field

Key Learnings from Competitors

How We’ll Make You Stand Out

Our Blueprint for Success

Part 1: The Website Rebuild

Modern, Responsive Design

Enhanced Pages & Content

Lead Generation Focus

SEO & Thought Leadership

Part 2: The Marketing Plan

Phase 1: Foundation Building Months 1-3

Phase 2: Accelerated Growth Month 4+

The Investment: Clear & Transparent Pricing

Once-Off Website Rebuild

Monthly Partnership

The Payoff: Projecting Your Success

Projected Lead Growth

Beyond the Numbers

Ready to Grow Your Business?