Provide a short paragraph on your company and it's goals for the future.
What is/are your key point(s) of differentiation?
Who is the company's main target demographic?
What characteristics do they share ie. Age, Gender, Education, Income, Buying Habits?
Where is your target audience based?
Are there areas/regions/countries where you currently operate or would like to expand to in the future?
What personality and perception do you want the design to portray?
eg: professional, adventurous, fun, innovative, serious, big, small friendly, efficient.