Proposal

Welcome, Daniel!

This proposal details our plan to rebuild and supercharge the Accounting Experts website. Our primary goal is to boost your online leads and enhance your brand visibility, ultimately helping you secure more clients and explore future growth opportunities like franchising.

A Partnership for Growth

Digital marketing is a dynamic and evolving process. Achieving your ambitious goals is a collaborative effort. Your invaluable insights into your business, combined with our digital expertise, will be the key to creating compelling content that resonates with your ideal SME clients and drives significant returns.

We will use our expertise to turn your online presence into a highly effective lead generator that makes your ideal SME clients feel “safe, secure, steadfast, and rational” when they engage with your brand.

The Diagnosis: Current Landscape

This section provides an honest assessment of your current online presence and the competitive environment. Understanding this landscape is the first step in crafting a powerful strategy for growth.

Your Website’s Health Check

Strengths

Clear Service Listing
Basic Lead Capture in Place
Good Mobile Responsiveness
Core Technical Setup is Solid

Opportunities for Improvement

Dated Design & UX
Lacks Content Depth & SEO
Weak Calls-to-Action
Slow Loading Speed
No Thought Leadership

The Competitive Field

Key Learnings from Competitors

Your competitors (`thebeancounter.co.za`, `odea.co.za`, etc.) are doing a few things well that we can learn from:

✔Modern Professionalism: Their clean designs build instant trust.
✔Easy Navigation: Users can easily find specific services.
✔Trust Signals: They effectively use testimonials and partner logos.
✔Content Marketing: Blogs and resources attract visitors via search engines.

How We’ll Make You Stand Out

We will leverage your core values of being “safe, secure, steadfast, and rational” to build a unique position in the market:

★Focus on SMEs: Become the undisputed expert for Small to Medium Enterprises in South Africa.
★Emphasise Security: Your website will be a fortress of trust, visually and textually.
★Become an Educator: Offer invaluable, rational advice through a high-quality blog.
★Show Your Human Side: Highlight your expert team to build personal connections.

Our Blueprint for Success

This is our strategic plan. It’s broken into two parts: a foundational website rebuild to create your new digital home, and a phased marketing plan to drive consistent growth.

Part 1: The Website Rebuild

A clean, intuitive, and mobile-first design that reflects professionalism and trust.

Detailed service pages, a strong “Why Choose Us” section, team bios, and a comprehensive FAQ to build confidence.

Optimised contact forms, clear Calls-to-Action (CTAs), and prominent client testimonials to drive conversions.

A foundational SEO setup and an integrated blog/resource section to establish your authority and attract organic traffic.

Part 2: The Marketing Plan

1
Phase 1: Foundation Building Months 1-3

We focus on organic growth and refining your lead process to ensure we convert visitors effectively before spending on ads.
- Content Marketing & SEO
- Social Media Engagement
- Email Marketing Support
2
Phase 2: Accelerated Growth Month 4+

With a proven conversion process, we introduce targeted Google Ads to rapidly increase high-quality lead flow and scale your growth.
- All Phase 1 Activities
- + Targeted Google Ads (PPC)

The Investment: Clear & Transparent Pricing

Here is a full breakdown of the costs. There is a once-off cost for the website build, and recurring monthly costs for hosting and the phased marketing plan.

Once-Off Website Rebuild

Discovery & Strategy R 500

Custom Design (5 Pages) R 4,000

Content Integration R 2,000

Lead Forms & CRM Setup R 1,500

Basic SEO Setup R 1,000

Testing & Launch R 1,000

Total (Excl. VAT) R 10,000

Monthly Partnership

Hosting & Maintenance:

Total (Incl. VAT) R 345.00

Marketing Plan:

Phase 1 Phase 2

SEO & Content R 4,025.00

Social Media R 1,725.00

Email Support R 1,150.00

Total Monthly (Incl. VAT) R 7,245.00

The Payoff: Projecting Your Success

While we can’t guarantee results, our strategy is designed to create significant upward momentum. This is the success we will collaboratively strive for over the next 12-15 months.

Projected Lead Growth

20+

Quality Leads Per Month

20

New Signed Clients

(Target over 12-15 months)

Beyond the Numbers

Success also means establishing Accounting Experts as a trusted, recognised name in the South African SME sector, creating a strong foundation for future growth and franchising opportunities.

Ready to Grow Your Business?

We are excited about the potential to partner with Accounting Experts and are confident that this strategy provides the strongest foundation for your business growth. Let’s build a powerful online presence together.

To proceed, please reply to the email, or click the button above to get in touch. We look forward to finalising the details and starting this journey with you.